The Association of MBAs - the advocate for the MBA
The Association of MBAs - the advocate for the MBA

 

 
Marketing and Admissions Forum 2008

Marketing and Admissions Forum
Thursday 4 – Friday 5 September 2008
CEU Business School, Budapest, Hungary

The Marketing and Admissions Forum is a valuable event for all business school professionals involved in the admissions and marketing process. 

Who should attend?
Marketing and Admissions Managers from Business Schools.

Price of the forum:
£150+VAT where appropriate (€190+VAT where appropriate subject to currency fluctuations)

Programme:

Thursday 4 September 2008

19:00                 Welcome reception at CEU Business School (Room G015)
20:00                 Dinner at Trofea Grill   

Friday 5 September 2008

12:00 – 12:30   Registration and Welcome Lunch

12:30                  Welcome

12:45                   Introductory Session
                             Promoting Accredited Programmes
                             Speakers: Natalie Clark, Association of MBAs

13:15                  Session 1               
                            MBA Recruitment
                            Speakers: Gareth Griffiths, Aston Business School and  
                                                Dan Ganly, Oxford Brookes Business School
14:15                  Coffee

14:45                  Session 2               
                            International Marketing – How to reach the best?        
                            Speakers: Ian Thomas, Swansea 
                                                Richard Montauk, Degree of Difference      
15:45                  Coffee

16:00                  Session 3      
                            Regional Market Focus                 

17:00                  Summing up and conclusions


Session Details

Session 1 - MBA Recruitment

This panel discussion looks at how the MBA is marketed and what effects the current 'credit crunch' is having on the recruitment of MBA students. The session will also discuss future trends in the market.


Session 2 - International Marketing – How do you reach the best?
Do we really understand what prospective students need? How do we ensure that we’re targeting the right people? With successful alumni among the best marketors for their schools, this session addresses the following issues:

  • Are you pitching your school to gain the best students/most interest?
  • How is it viewed by future/current employers?
  • International partnerships – what benefits do they bring to admissions?

Session 3 - Regional Market Focus, Central and Eastern Europe
A session looking at the development of this important and diverse market, addressing the following topics:

  • What is the best market for schools in the region?
  • What does the future hold for both schools and students?
  • What role will technology play?

To book for this event please click here


To book accommodation please click here

For information on this and other Association of MBAs Business School events, please contact Jon Dear on +44(0) 20 7246 2694, j.dear@mbaworld.com.

This event is sponsored by:

 

This event is hosted by:

 
 
 

Association of MBAs, 25 Hosier Lane, London, EC1A 9LQ, United Kingdom
Tel : +44 (0) 20 7246 2686
Fax : +44 (0) 20 7246 2687
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